dopamine 💊 · blog
the dopamine blog
what 32,000 fake orders reveal about what people actually want.

objects of desire · 2 min read
When the price disappears, nobody asks for one graphics card. They ask for seven.
The most wanted product in our catalog left the shelf 34,894 times in 90 days, spread across only 4,926 carts. That is seven per person.
published Sep 20, 2026

psychology · 2 min read
At 3 a.m. nobody buys more often. They buy more at once.
We looked at 27,532 orders by the local time of whoever placed them. Overnight volume is low, exactly as everyone assumes. It is the cart size that surprises.
published Sep 20, 2026

data · 3 min read
Germany is the only country on earth that doesn't come here for the games
We looked at 525,000 items added to carts over 90 days. Almost everywhere, people have one obsession. Germany has a shopping list.
published Sep 17, 2026
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