dados · 3 min read
Germany is the only country on earth that doesn't come here for the games
We looked at 525,000 items added to carts over 90 days. Almost everywhere, people have one obsession. Germany has a shopping list.
by Arthur
published September 17, 2026
Nobody pays anything here. That's the whole point: you fill a cart, check out for $0.00, and follow a delivery that might end up inside a whale. Because nothing is ever charged, nobody has to hold back, which is exactly what makes the data interesting. What's left in a cart when price stops existing isn't what you can afford. It's what you want.
Over the last 90 days, 525,506 items were added to carts by people across 14 languages. We went looking at who wants what, by country. Most of the map is monotonous: games win almost everywhere, and they win big. Then there's Germany.
Almost everywhere, a single obsession
Italy is the extreme case. Three out of every four items an Italian drops into a cart are games. That's not a preference, it's a monoculture. The Arabic-speaking world follows at 74.8%. Russia, Japan and France land between 51% and 59%.
| Country | Leading category | Share of cart |
|---|---|---|
| Italy | 🎮 Games | 75.8% |
| Arabic-speaking | 🎮 Games | 74.8% |
| Russia | 🎮 Games | 58.4% |
| Japan | 🎮 Games | 57.5% |
| France | 🎮 Games | 51.9% |
| Brazil | 🎮 Games | 42.5% |
| China | 💄 Beauty | 40.4% |
| Indonesia | 💄 Beauty | 40.1% |
| Spain | 💄 Beauty | 29.5% |
| Germany | 📱 Tech | 25.1% |
Base: 525,506 units across 252,665 order lines. Only locales with a sample above 500 units.
Look at that last row. It isn't just that Germany swaps games for tech. It's that its winning category wins with 25.1%. The German champion holds a smaller share than Italy's fourth place.
The German cart is the most balanced on the planet
Open the full German cart and you see why. Four categories in a near dead heat, inside a spread of under four percentage points:
| Category | Share |
|---|---|
| 📱 Tech | 25.1% |
| 🎮 Games | 24.5% |
| 🛋️ Home | 22.7% |
| 💄 Beauty | 21.4% |
| 👟 Fashion | 6.3% |
While the rest of the world has an obsession, Germany has a shopping list.
It's unlike every other country in the dataset. An Italian comes here to live out one specific fantasy. A German comes here and outfits a household: a graphics card, a television, a Korean face serum and something for the living room. Same session. Same unhurried energy as someone doing the monthly grocery run, except this month's basket costs more than a car.
What exactly they are not buying
The most-wanted items among German shoppers over 90 days, by units: an RTX 4090 graphics card (641), a 115-inch Samsung TV with a soundbar (473), a maxed-out 16-inch MacBook (442), a 77-inch LG OLED (188), a Korean centella asiatica face serum (184) and the iPhone 17 Pro (181).
The gap between the priciest and the cheapest item on that list spans more than two orders of magnitude. Nobody builds a cart like that in a real store, because in a real store you choose. Here you don't have to, and the first thing a German does with that freedom is not overdo any of it.
Why this surfaced now
On September 16, Germany became our single biggest market of the day for the first time in the site's history. Hourly visits jumped from 200 to 1,540, and German passed English in orders within one day. We don't know where it came from: the traffic arrived almost entirely direct, with no traceable link, which usually points to a mention off the web: TV, a podcast, some video.
If you're one of those people and you made it this far: welcome. Your cart is, statistically, the most sensible in the world. It's also the most expensive. Neither of those costs anything.